วารสาร BU Academic Review

ปกวารสาร ( 1MB )

Adaptation Strategies of Thai Newspaper Organizations in the Digital Age: A Qualitative Study

Worawudh Phakdiburut, Jitraporn Suthivorasath

1-14

PDF ( 732KB )

Underpinning Democracy Concept for Students via Annual Election of Law School Class President, Bangkok University

Kriangkrai Robroo

15-26

PDF (ภาษาไทย) ( 766KB )

The Effects of Professional Audit Proficiency on Audit Effectiveness: Empirical Evidence from Tax Auditors in Thailand

Nantiya Promtong, Kornchai Phornlaphatrachakorn, Saranya Raksong

27-44

PDF ( 516KB )

What do they think of me? A comparison of US and Thai students’ beliefs about others’ perception of their Facebook life

Chalisa Magpanthong, Drew McDaniel

45-61

PDF ( 710KB )

Perceived Value of Mass Customization and Its Relationship with Customer Engagement: A Case Study of BMW

Siriwan Sriborpitpaisan, Papaporn Chaihanchanchai

62-75

PDF (ภาษาไทย) ( 978KB )

Strategic Thinking Development Model of Middle Management Level Thai Airways International Public Company Limited

Katonchalee Sookphate, Chomsupak Krunka

76-88

PDF (ภาษาไทย) ( 1000KB )

Portrayal of Thailand by International News Media and Its Impact on International Audiences’ Travel Intention through Perceived Country Image: A Case Study of the Thai Cave Rescue

Ratanasuda Punnahitanond

89-103

PDF ( 828KB )

Effect of Corporate Governance on Relationship between CEO Power and Cost of Debt

Duangnapa – Sukhahuta, Ravi Lonkani, Chaiwuth Tangsomchai, Jomjai Sampet

104-120

PDF (ภาษาไทย) ( 884KB )

Factors Relating to Decision Making on Using Early Childhood Development Program

Sukanya Kakaew, Bhuminan Piyathasanan

121-135

PDF (ภาษาไทย) ( 842KB )

Willingness to Pay for Landslide Improvement: Case study Rubber Plantation Area in Nakhonsithammarat Province

Sittiphat Lerdsrichainon, Nantarat Tangvitoontham, Sittidaj Pongkijvorasin

136-153

PDF (ภาษาไทย) ( 886KB )

Promotion versus Prevention: Regulatory Focus Theory and Ebola Virus Disease Discourse

Patama Satawedin

154-172

PDF ( 950KB )

View All Issues

Indexed in

E-journals