วารสารการประชาสัมพันธ์และการโฆษณา ปีที่ 13 ฉบับที่ 1 (มกราคม-มิถุนายน 2563)

Examining the Moderating Role of Consumer Determinants in the Relationship between Brand Equity and Behavioral Intentions:

A Case of Nike Athletic Shoe Brand

1 – 23

Lifestyle and brand consumption behavior of generation me

24 – 38

Audiences’ Attitudes and Media Appeals of Urban Green Spaces

39 – 51

Relationships between Antecedents, Attitude, and Behavioral Intention on Electronic Word of Mouth in Service Business

52 – 70

Consumers’ Information Seeking Behavior for Thai Fabric Advertisements on Facebook and Their Purchase Decisions

Consumers’ Information Seeking Behavior for Thai Fabric Advertisements on Facebook and Their Purchase Decisions

71 – 83

Marketing Communication Factors Influencing Thai Customer Loyalty towards E-Commerce Business In the Opinion of the Academics and Professionals

84 – 93

A Structural Equation Model of Thai Digital Citizens’ Artificial Intelligence Adoption in Marketing Communication

94 – 113

The Building of Human Research Ethics in Social Science Research

114 – 126

Korean Idol Preference Scales and Consumers’ Response towards Brands

127 – 140